Make it work
ARE YOU A ONE-MAN BAND?
Imagine a symphony conductor also trying to play all the instruments. The music would be pretty disastrous. Unfortunately, this is often the case for small to medium-sized businesses. There aren’t enough people and resources to cover sales, production, accounting, human resources and marketing. Hiring someone to develop the brand, manage the website, and develop collateral is a luxury that can’t always be afforded. We understand, we are a small business too.
WE KEEP THINGS HUMMING ALONG
Often times when businesses don’t have enough resources to “play all the instruments”, marketing becomes an after-thought. Something that is dealt with when there is an immediate need: the sales team wants a brochure, the website needs to be updated. Or more frequently a vendor proposes a big advertising spend that promises even bigger sales.
This approach to marketing is called SPRAY and PRAY. Meaning that businesses spray marketing dollars all over the place in hopes that something will stick. The problem with this method is that it is not rooted in overall strategic business goals. Many small and medium sized businesses have been burned by this approach. Some have been burned so badly they are reluctant to spend any money at all on marketing for fear it will only waste precious dollars and not achieve important objectives. The result is often websites that haven’t been updated in months, or years, or branding that is not at all in alignment with how they actually want to be perceived by customers. We find out where clients want to be in the marketplace and we determine how to best get them there without breaking the budget.
Percussive Design can develop large-scale marketing plans that encompass all aspects of traditional offline and online advertising or we can focus on developing campaigns that achieve one very specific short-term goal. Your vision, your goals, and your budget set the pace.
We collaborate with clients to develop mutually agreed upon objectives. Then we present options within your budget for achieving those goals.
IN PERFECT HARMONY
Marketing shouldn’t be painful or complicated. When done properly, marketing should harmoniously support your business and gracefully respond to changes in the marketplace.
Take a look at our work and talk to us about how we can help you achieve goals that are in harmony with your business strategy.
- WEB DESIGN
- Custom WordPress • User Interface (UI) • User Experience (UX) • Mobile Optimization • Responsive Development Across Platforms • Search Engine Optimization
- Strategic Budget Based Marketing Plan Development • Messaging & Positioning • Customer Engagement • Conceptual Development • Photography & Video Art Direction • Online & Offline Campaign Development & Integration
- Logos • Product & Business Name Development • Taglines • Copywriting • Brand Story Development • Elevator Pitches
- GRAPHIC DESIGN
- Collateral Development • Direct Mail • Environmental Signage • Posters • Brochures • Stationery Packages